|
|
(Larger Image)
|
i-Tips 2000: The Insiders' Guide to School & Library Marketing
by Kathryn Kleibacker, Carol Ann Waugh, Linda Winter
Product Group: Book
Publisher: Internet Monitor (2000-09-22)
ISBN: 096757921X
EAN: 9780967579214
Dewy Decimal #: 380
Paperback: 112 pages
Condition: Very Good
Comments: "BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed!"
|
Editorial Reviews
|
Product Description
This book, written by three well-known consultants in the education and reference publishing industry, contains all you need to know about marketing products and services to teachers and librarians. It contains an overview of the current trends in education, home-schooling, and libraries as well as in-depth information about how to develop a marketing plan. It covers traditional marketing channels such as direct mail, catalogs, publicity, advertising, exhibits, advisory boards and market research, as well as a large section on Internet marketing strategies.
|
|
|
|
|