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 Very good.Aug 27, 2010
The thing that a like the most of this book is that every of the 50 ways are proven by social scientist. They show how they proved it with real experiments and how to applied them to the daily basis. I am very happy whit it...
 Not that greatJul 11, 2010
I'd be lying if I said that I didn't learn anything reading this book. However, I felt most of the 50 sections were qualitatively not that overwhelming. The 50 ways can be decomposed into four parts:
1. Rehash from Cialdini's "Psychology of Persuasion." I already read that book so I was just rereading all that stuff again.
2. Marketing studies. There is an overwhelming focus on marketing in this book. Obviously, marketing has a lot to to with persuasion but it's too specific. I was buying this book to have a general guide for all kinds of conversational encounters.
3. Weak or impractical points. Some of the sections were really weak. Not only can you tell that these factors will not be very effective (e.g., caffeine), but also impractical to use in your everyday life.
4. Finetuned explanations of the original six principles. This is the only part of the book that was helpful to me. It goes more in depth on the dynamics of the original six influence principles.
Unfortunately, point 4. could have been conveyed to me in one paragraph, instead of having to distill it from a 250 page book.
Content is fantastic! however, the delivery is poorJul 09, 2010
Blair Hardman is animated but was certainly not memorable. He failed to hold my attention for more than a minute by his brief pauses between every 3 words. The book, however, is very interesting. The studies are very revealing although I doubt if they can be termed scientific. Overall, a great book. I would read the book than listen to the boring audio again.
GOOD INSIGHTSJun 22, 2010
GREAT INSIGHTS INTO WHAT IT IS THAT INFLUENCES OUR ACTIONS. OFTEN THINGS THAT MOST OF US WOULD INTUITIVELY REJECT AS HAVING ANY BEARING ON HOW WE MAKE DECISIONS.
 Fascinating, Applicable Business IdeasMay 04, 2010
I picked up Yes! at an airport bookstore before a long flight. I read it cover to cover on the flight out, and read it again, this time with highlighter, on the way home. The short chapters, each on a different facet of human social behavior, backed up with empirical evidence and focused on persuasion techniques, are entertaining, and a great read. Moreover, it's all information that readers from any and every discipline should find valuable.
I run two businesses, and refer to Yes! constantly, in working with salespeople, in developing marketing materials, in dealing with clients, in supervising employees. I find I think differently about my process, with information that might sometimes seem counterintuitive, but demonstrably WORKS.
I'm planning a sales meeting this morning, and the book in front of me is Yes!
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based on 121 reviews
